What is Letterdrop
Letterdrop is a platform that helps B2B sales and marketing teams build trust with buyers, educate them, and reach out to buyers showing intent. It provides a way to scale pipeline on LinkedIn by finding and attracting in-market buyers and automating outbound to buyers talking about or engaging with content around problems you solve.
Features of Letterdrop
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Thought Leadership Creation: Letterdrop creates thoughtful LinkedIn posts drafted for you sourced from real conversations you've had.
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1st Party Activity to CRM Sync: Letterdrop pushes warm leads and their activity to Salesforce and HubSpot.
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Keyword Monitoring: Letterdrop finds warm leads who want to talk to you by monitoring keywords related to your business.
How to Use Letterdrop
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Understand how buyers think: Letterdrop listens to your sales calls to learn what buyers are asking.
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Bring buyers to you with thought leadership: Thoughtful LinkedIn posts drafted for you sourced from real conversations you've had.
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Start building relationships: Buyers start following you, connecting with you, maybe even coming inbound.
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Start conversations with buyers: Watch for buyers in your orbit expressing interest or talking about problems you solve and reach out with tailored messaging that gets a 20% reply rate.
Pricing of Letterdrop
Letterdrop offers a demo to try out their platform. The pricing is not publicly available, but it's likely to be a subscription-based model.
Helpful Tips for Using Letterdrop
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Use Letterdrop to improve your inbound: Letterdrop can help you improve your inbound by creating thoughtful LinkedIn posts and pushing warm leads to your CRM.
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Use Letterdrop to educate buyers: Letterdrop can help you educate buyers by creating content around problems you solve.
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Use Letterdrop to automate outbound: Letterdrop can help you automate outbound by pushing warm leads to your CRM and creating tailored messaging.
Frequently Asked Questions
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Who should use Letterdrop?: If you run LinkedIn ads or DM prospects, Letterdrop is probably a good fit.
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Which industries are a best fit for this LinkedIn playbook?: We've seen the most success for companies in two categories: 1. You sell to buyers in Sales, Marketing, or HR. 2. You sell to a skeptical or technical buyer where could outbound is hard.
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Why can't I just keep cold outbounding the old way?: You can... it's just that most people are seeing diminishing returns on more cold activity.
